Justin Bieber fragrances flop


Their albums might be selling like hot cakes but the fragrances launched by singers Justin Bieber and Taylor Swift aren’t bringing in the bucks.
Beauty company Elizabeth Arden Inc recently announced a loss of nearly $150 million (Dh550.9 million) for the fiscal year ending June 30 — and pointed the finger at the two pop stars, reports usmagazine.com.
The company blamed Bieber’s and Swift’s scents for lacklustre sales during the fiscal year, down 13.4 per cent from 2013.
“The decline in sales of celebrity fragrances, particularly Justin Bieber and Taylor Swift fragrances, was steeper than anticipated,” the company said.
The company also produces scents for other celebrities including Britney Spears, Jennifer Aniston and Mariah Carey.

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