Abu Dhabi retains title of world's top Rolls-Royce dealership

Rolls-Royce Motor Cars has announced that 2015 was another record-breaking sales year in the Middle East, with a 4 percent growth meaning that the region maintained its position as the second largest in the world for the brand.

Globally, 3,785 cars were delivered to customers in 2015, the second highest sales in the marque’s 112-year history, with the Middle East accounting for around a quarter.

Abu Dhabi was also announced as the best-selling dealership for the luxury car firm for the third consecutive year. Four Middle East dealerships were in the top five globally with Saudi Arabia (Mohamed Yousuf Naghi Motors), Dubai (AGMC) and Doha (Rolls-Royce Motor Cars Doha) also performing well.

The latter reported record sales, growing 21 percent, along with Oman (11 percent) and Kuwait (6 percent).

Sales were driven by strong orders for Ghost and Wraith in all regions, while the Phantom remains the company’s pinnacle product globally, the company said in a statement.

In 2015, Rolls-Royce once again sold more cars in the +200,000 euros ($216,510) net segment in the Middle East region than any other manufacturer.

The Middle East also took pole position in terms of revenue from bespoke commissioning, the company added.

Brett Soso, regional director of Rolls-Royce Motor Cars in Middle East, Africa, Central Asia and South America, said: “We are proud to achieve such vibrant success in what has been an uncertain environment at times. Our dominance in the ultra-luxury segment is testament both to the resilience of our customers as entrepreneurs and wealth generators in the economy, and to the expertise of our dealer partners in each market who continue to invest in the brand to take it to new levels of success.”

He added: “The Middle East region hosts four of the world’s most successful dealerships, the world’s biggest Rolls-Royce showroom in Abu Dhabi, the brand’s most advanced Aftersales Centre in Dubai, and has the highest bespoke content globally. We remain confident in the growth and potential of the region and look forward to adding further benchmarks in the coming year.”